Born and raised in the city of New York is the fresh and hip designer who goes by the name of Kenny Kiernan. Placed second to none in his field of design Kenny has been able to come a long way since his younger days of a child drawing in the back of his school books and using tracing paper to copy his favourite characters.
Remember , "The Neverending Story" movie ? Read the original novel ?
Well, i did. About 30+ times and i´m back at it again. This time because i´m adapting it into a graphic novel with my very own vision of the story. Something i always wanted to do because the movie and the book were a major influence in my imagination back in 1984 when i first discovered them.
As I was very disapointed that the movie version never covered the best bits in the novel (and forget about NS II and NS III), trying to create a faithful version of the story was something that i always had planned and so i guess i´ll be showing the results of this effort around here as i go along.
For now, i leave you with the first pic i did, - The Ivory Tower - I have to work on it a little bit yet but it gives you a good idea of the general look i´m trying to achieve.
All businesses need to deliver something to somebody, toasters for example. You can walk into any number of stores and there are 35 different kinds of toasters: big ones, small ones, modern, 50's styled, etc. You pick the one with the chrome finish and the extra wide slots, take it home and what have you gained? A toaster? No, Toast. You purchased the ability to have toast. How does this relate to the design process? It works like this. You contact a design firm about a brochure, logo or web site. Since design is a custom-built creative process, there aren’t stores full of it where you can just pick one off a shelf. (That’s a good thing; otherwise you would see other companies with your same promotional material.) You can choose design wisely by looking at for good portfolio and talking to a representative from the firm. The portfolio will show you the firm’s capability and give you an idea of what you can expect. So you sign the contract and, in the agreed-upon time, you have a new brochure, logo or website. What have you gained, a brochure? No, you purchased a new method to promote your product. Maybe the designer developed a new logo. Is that all you’ve gained? No, you now have a foundation for a branding platform. Perhaps the designer created a new web site for you. Is a web site all that you got? No, you now have a branded avenue to connect to a broader audience. It may sound a little like semantics here, but the truth is that promotional materials are tools and if they are designed well, they will work well. The next time you are sitting at the breakfast table and watching smoke flow out of the slots, remember, you purchased more than a toaster. You have the ability to make charcoal and listen to the smoke detector. Or, if you made the right choice, you have the ability to sit back and enjoy a wonderfully warm, slightly crispy bagel just waiting for the butter to melt.
Born in 1981 and brought up in Taipei, Taiwan, Yu Cheng Hong is simply a multi-talented Fashion and Conceptual Illustrator and also a Graphic Designer.
Done a while ago for FHM.
Editorial for Lawyer Magazine
Caricature of Michael Caine who was due to appear on the radio programme Desert Island Discs. Done for the Radio Times.
